Join a Legacy of Innovation 110 Years and Counting!
Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 16,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. Under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.
Summary
The primary responsibilities of the Manager, Omnichannel Marketing is to support the development, planning and implementation of omnichannel marketing to key customer segments across the portfolio in partnership with brand teams. The Manager should assess external digital opportunities and threats, customer journeys, and channel-specific nuances as key inputs to strategy and implementation. The Manager should support seamless execution of all omnichannel platforms, tools and applications, including but not limited to database, websites, paid media, and CRM. The individual will assess ROI and KPIs and need for enhanced investments. This role is an individual contributor role, and reports to the Director, Omnichannel Marketing.
Responsibilities
- Support experience journey design and implementation for customers and patients across channels. Evaluate and recommend optimization methods to better connect channels, increase efficiencies, and improve customer experience. Ensure digital best practices are met and brand strategies are maximized through all touchpoints.
- Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution. Partner with brand teams, key sales, operations and market access personnel, as well as other internal stakeholders to ensure digital, financial and strategic optimization. Ensure customer 360 lens is clearly understood by brand leadership, is incorporated into analytics, is compliant and validated. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities. Foster productive relationships with key cross functional stakeholders.
- Manage the day-to-day operations of Omnichannel Marketing for Brand team/s, including all budget-related tracking, project management oversight, legal material review and process compliance, and other issues. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.
Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.
Education Qualifications (from an accredited college or university)
- Bachelor's Degree Marketing, Business Administration, or other related area preferred required
- MBA Marketing, Business Administration, or related area preferred
Experience Qualifications
- 4 or More Years Overall related experience required
- 1 or More Years Experience in developing and implementing digital/omnichannel marketing strategies required
- 1 or More Years Pharmaceuticals Experience including Sales, Marketing, IT or Market Access Leadership or other related area preferred
Travel
Ability to travel up to 20%
Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.